SMHInsider EDM Newsletter
Problem
The SMHInsider is an online hub for all things related to The Sydney Morning Herald and Sun-Herald. It includes online polls and surveys sent via email about topical political issues to visual changes to the newspapers and promotions currently running.
The SMHInsider wanted to send an EDM newsletter to a select group of subscribers that constantly undertook surveys. The goal of the newsletter was to keep them up-to-date with results from surveys and keep them informed and interested in future ones.
Problem
The SMHInsider is an online hub for all things related to The Sydney Morning Herald and Sun-Herald. It includes online polls and surveys sent via email about topical political issues to visual changes to the newspapers and promotions currently running.
The SMHInsider wanted to send an EDM newsletter to a select group of subscribers that constantly undertook surveys. The goal of the newsletter was to keep them up-to-date with results from surveys and keep them informed and interested in future ones.
Solution
Using a neutral, calming colour palette and user-friendly reading fonts, I created a clear, clean and easy to navigate newsletter.
